The tagging feature allows you to apply descriptive words to a contact record (a person, company or household) in Wealthbox. Tags are like keywords but non-hierarchical. You can assign as many tags as you wish to a contact and easily rename or delete them later. For example, you can tag a contact record with “Golf”, “Prefers Email,” or “Snowbird – Florida.” Later, when looking for contacts with these assigned words, you can simply click on the tag from the tags section located in the top right corner of the contact list page.

Tags work best when they’re simple and consistent. Avoid overlapping or redundant tags like “Client” and “Active Client” unless they have a clear distinction in your workflow.

Tags versus Custom Fields

As you build out your CRM, it's also worth considering when to use tags versus custom fields. Tags are best for creating quick, flexible lists—great for filtering and grouping contacts on the fly. Custom fields, on the other hand, allow you to collect and structure specific pieces of data, and they can be visualized through charts, graphs, and dashboards for Premier plan users. If you're looking to track something measurable or reportable (like service tier or age groups), a custom field may be the better option.

🚫 Avoid using Tags for:

• Dates (e.g., “Review Due 6/1/25” → use a date custom field instead).

• Numeric values (e.g., “AUM > $1M” → use a text custom field).

• Standardized categories you want to report on (e.g., "Client Segmentation" → use a Single select dropdown custom field).

Use custom fields when the data has structure and needs to be reported on. Use tags for flexible, ad-hoc grouping and quick filtering.